About Us

Our history

Founded in 1996 by Lawrence Batterton in Northern California, Batterton Brokerage began with a clear mission: represent premium natural and organic brands with integrity, discipline, and results. What started as a health and beauty focused natural products brokerage has grown into a respected, multi-region sales organization serving Northern California, the Pacific Northwest, and Hawaii. For more than three decades, we have partnered with carefully selected manufacturers across health, lifestyle, beauty care and now beverage brands, built on quality, environmental stewardship, and responsible sourcing. Our growth has always been about alignment. We represent companies that formulate with intention and are ready to execute at retail. In turn, we deliver disciplined store coverage, strategic promotion, and long-term brand growth and development. Batterton Brokerage remains independently owned, relationship-driven, and performance-focused. We are committed to building enduring success for the brands and retailers we serve.